From 2012 to 2015, the total volume sale of the 24-hour shopping festival went from approximately 3 billion US$ in 2012 to a staggering 14.3 billion US$ in 2015.Ĩ. But products like Fisher Price toys, Mattel’s Barbie dolls, or Converse sneakers have also done good business on Single’s Day in previous years.ħ. In terms of women’s fashion, foreign brands like Uniqlo and ONLY were among the most popular ones. In 2015, Xiaomi smartphones and Huawei smartphones were among the top-selling items on TMall. On 11/11, netizens love to buy anything from apparel, electronics, to health and beauty products. Because the smaller merchants that are active on Alibaba’s Taobao suffer from the November 11 sales, December 12 (双十二) has become the day that smaller and medium sellers on Taobao have their sales.Ħ. The Single’s Day Shopping Festival is all about the bigger brands that can be found on Alibaba’s e-commerce platform Tmall. Besides Tmall, other e-commerce sites such as JD.com (京东) and Suning (苏宁) also have sales on this day.ĥ. Afterward, Single’s Day became mostly known as an annual online shopping day.
When sales exceeded all expectations, the ’11/11 Shopping Festival’ (双十一购物狂欢节) became an annual festival. China’s e-commerce giant Alibaba, founded by the famous Jack Ma, chose Single’s Day to organize a large-scale online sale on its Taobao Mall (Tmall/天猫) in 2009. People usually eat 2 or 4 sticks to symbolize 11/11.Ĥ. A typical Single’s Day’s snack is the deep-fried breadstick (油条) because its shape is just like a ‘1’. Single’s Day is a day to go out for partying, eating and shopping, and spending time with friends. It then became a cherished day for China’s netizens.ģ. The holiday is believed to have started in 1993 at Nanjing University, where some students came together to think of an initiative to celebrate singledom and chose November 11 as their national day. Because the date 11/11 resembles solitary stick figures, it has come to represent China’s singles.Ģ.
China’s Single’s Day (双十一节 or 单身节), also known as ‘Bare Branch Day’ (光棍节), is an annual non-official holiday celebrated on November 11 (11月11日). What’s on Weibo gives an overview of 11 things to know about 11/11.ġ. In a 24-hour online sale, Chinese netizens spend billions buying goods on China’s biggest e-commerce platforms. China’s Single’s Day, November 11, is the biggest shopping spree of the world.
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